Amidst the whirlwind of the digital realm, our attention is constantly tugged in multiple directions. It’s akin to a pendulum, swaying back and forth, much like the strategies we devise in the digital landscape. As a result, online competition is ceaselessly expanding, day by day. This gives rise to a clamor for clandestine tactics that can set you apart as a beacon of distinctiveness amid a sea of mundane websites.
Curious to unveil the enigma behind this secret weapon?
It’s none other than on-page technical SEO!
While the term might appear to be a tangled web of technical terminology, it’s actually a finely honed art. This very strategy is responsible for constructing an SEO-friendly haven for website visitors. When executed adeptly, it not only caters to your audience but also propels your website to the forefront of search engine prominence. So, if you’re yearning to elevate your business and forge connections with the ideal audience, on-page technical SEO stands as your golden ticket to triumph!
But why exactly is on-page technical SEO imperative for user experience?
A meticulously crafted on-page technical SEO blueprint guarantees that your website pages boast swift loading speeds and seamless adaptability across various devices. What’s more, the structural integrity of your site’s data, among other factors, contributes to an enhanced user journey.
In today’s landscape, Google places paramount importance on user experience. Consequently, your website must measure up to the standards to dodge discouraging bounce rates. A user is more likely to return if your website presents information efficiently and zips along without a hitch. Enter the realm of technical SEO services!
The influence of technical SEO reverberates significantly throughout a website’s overall performance. Have you ever diligently populated your website with content, only to be met with a resounding silence in terms of traffic? This dilemma arises when your site remains elusive to search engines.
Now, how can you enhance your website’s performance, you might wonder?
Let’s embark on a journey to explore some invaluable tips that can pave the way for your website’s ascent through the ranks of search engine results!
Best Practices for On-page Technical SEO
You can follow numerous technical SEO strategies to enhance your website performance. Hiring a technical SEO agency is ideal, as they first create an SEO-optimized site structure for your website to get it ranked. For a complete fledge optimization for Technical SEO, follow these best practices for a profitable business.
Hypertext Transfer Protocol Secure (HTTPS) is the secure version of HTTP. It exchanges data between the web server and browser in an encrypted manner. It secures the personal information of individuals and companies. Moreover, it has been a ranking factor for a decade now.
How to be sure your website is secured?
If a lock icon is in the URL address bar, your website is protected. Simply installing an SSL certificate makes your website look authentic and builds trust in users that the website they are accessing has a secure connection.
💡Note: If you want to transition from HTTP to HTTPS for your website, establish a redirect link to your website so that users directly move to your secure version of the website.
Website Speed Optimization
You must have heard the phrase ‘Time is money.’ This term has become an ultimate rule in the digital realm.
A website’s loading time directly impacts user experience and search engine rankings. Eventually, page speed on both desktop and mobile is a ranking factor. According to a study by Portent, pages that load in 1 second have an average 40% conversion rate, while a 2-second loading time drops conversions to 34%. However, loading speeds exceeding this time get a relatively low conversion rate.
You should always check your website performance now and then to ensure a good user experience and higher search engine rankings.
Structured data is a standard format in which we provide information about pages and the related content of our website for search engines. Google supports structured data markups to understand the content of a website efficiently. Structured data codes are clues about your page content.
Ultimately inserting the right structured data codes helps rank your content in rich snippets. These are Google search results with additional displays of data pulled out from structured data. Consequently, you can rank your page with an improved click-through rate.
For instance, if you run an e-commerce business and get national SEO services, you will experience increased CTR as structured product data will be added to your website. So, when you upload content, it engages the users while structured data hooks the search engines.
One Version of the Website
Make sure that your website has only one version. It eases the accessibility of your website to users, and search engines easily crawl up your website. Your website should have either of the two versions:
However, if your website has both these versions, you will face an issue of duplication which directly affects your backlink profile and reduces its performance. However, you can create redirects for your other website links to avoid this problem.
At present, people are using multiple devices to access their desired content. However, Google is quite serious about mobile-first indexing now. Websites that have mobile-friendly versions have higher chances of content indexing and ranking.
💡Do you know? According to Statista, almost 6718 million people have smartphone subscriptions.
What does it mean?
It means 6178 million people use mobile phones to surf the internet and visit websites. Therefore, you should ensure your website is highly compatible with mobile devices. If your website has a responsive design, the user experience improves to a great extent. Undoubtedly easy access to websites brings in more and more people.
No Duplicate Content
You face a content duplication error when publishing the same or nearly identical content on multiple website pages. Google does not de-rank websites for duplicate content, but specific other issues occur, such as:
- Diluted backlinks
- Unwanted URL ranking in search results
- Low performance of key pages
- Wastage of crawling budget
Note: Multiple tools are available to check duplicate content on your site alongside solutions to fix them.
Fix Broken Pages
Broken pages on a website negatively affect your site performance. Whenever a link or page displays a ‘404 error’, it indicates a broken link. Moreover, if you create backlinks to those pages, they could be useful. Contrarily if you want to fix your broken links, you can follow these methods
- Find broken links using any tool
- Replace broken links with live links
- Redirect the broken link
- Update/remove the broken link
When you fix the broken pages, you should remove/update the internal links for the redirected pages.
Look For Technical Issues
Technical SEO cannot be perfect after a one-time fix. You will encounter new problems that pop up now and then. Eventually, you should monitor your website’s technical SEO health and fix the issues immediately. You should navigate the underlying technical issues and glitches to avoid the downfall of your site’s performance. You should perform regular audits and proper troubleshooting for increased visibility and reach of your website.
To wrap it up, on-page technical SEO is not only about search engine ranking but also about delivering excellent user experience simultaneously. Following the best practices, you can easily stand out amongst your competitors.
After going through the tips for on-page technical SEO, you must refine your strategies for a successful website. But where to begin with?
No worries, we got you covered!
Pick Tec Modernizer as your expert digital marketing company USA to reach the forefront of the digital realm. We provide a free site audit to make things clear ahead of the process. So, you do not need to get puzzled in the Technical SEO maze alone. Our experts will be by your side to transform your online presence in days! Roll up your sleeves and reach out to Tec Modernizer for further services!
A technical SEO agency cements the backend of your website, making it easily crawlable, ensuring quick loading time and the best user experience. Moreover, it offers higher search engine rankings as well.
Technical SEO services work on a website’s foundational aspects, including site speed, structuring data, sitemaps, and other elements overlooked in general SEO.
Overall, SEO looks after broader spectrum strategies to improve a website’s visibility in search engines. Contrarily, technical SEO mainly focuses on the website’s backend, which is the foundation of an efficient website.